HubSpot Alternative: CRM & more for service providers

Many service providers start with HubSpot's free CRM and only realize after months that essential features like time tracking, project management, and compliant invoicing are missing. These gaps are then filled with expensive add-ons or additional tools: Harvest for time tracking, Asana for projects, separate invoicing software. The result? Five different logins, no unified data foundation, and a monthly software stack costing 500 to 1,000 euros.

cashwerk solves this problem fundamentally differently. As an all-in-one business platform, cashwerk combines CRM with contact management and sales pipeline, project management with Kanban boards and milestones, precise time tracking with timer functionality, compliant invoicing with XRechnung and ZUGFeRD support, and an AI assistant that works across all modules. Every module seamlessly connects: A customer contact flows through the pipeline into a project, tracked hours are automatically converted into invoices – no manual exports or double entry required.

A decisive advantage for the DACH market: cashwerk is fully GDPR-compliant and hosted exclusively in the EU (Frankfurt). While HubSpot stores business data largely in US infrastructure, your data stays in the EU with cashwerk. Invoices natively meet GoBD requirements, and XRechnung and ZUGFeRD are supported by default – features that are simply not available in HubSpot.

The switch also makes financial sense: While a HubSpot Professional Hub for five users with CRM, Marketing, and Service quickly costs 500 to 1,000 euros per month, cashwerk offers all features – including project management, time tracking, and invoicing – from 249 euros per month for up to 15 users. No hidden costs, no expensive onboarding fees, and no long-term contract commitments.