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HubSpot is strong in marketing. After the deal, project, time tracking and GoBD-compliant invoicing are missing – and license prices climb with every Hub.
cashwerk continues the pipeline: the deal becomes the quote, the quote becomes the project, the project becomes the invoice. GDPR-compliant and hosted in the EU, free for 1 user.
In short
The best HubSpot alternative depends on what you need beyond the CRM. For pure sales, Pipedrive (from €14/user/month) or Zoho CRM (free for up to 3 users) are the leaner candidates. If you want contacts, deals, quotes, projects, time and GoBD-compliant invoices in one system, cashwerk is the alternative from Germany: free for 1 user, from €12 per user per month for teams, no onboarding fee. HubSpot is free for up to 2 users; the Starter Customer Platform costs from €7/seat/month billed annually and from €10/seat/month billed monthly, Sales Hub Professional €90/seat/month plus €1,470 onboarding.
A fair comparison names the other side's strengths first. Then you read where cashwerk works differently.
Common Challenges
Why Companies Switch
Six CRM options for SMEs, agencies and tech teams – with regular list prices and the limitations we found on the vendors' websites.
CRM with pipeline plus quotes, projects, time and invoices
Focused sales CRM
Enterprise CRM with maximum customizability
Low-cost CRM with a large suite
Simple CRM from Germany
CRM in the Microsoft ecosystem
Prices: regular net list prices from the vendors' websites, as of September 2026. Promotional discounts not included.
Feature by feature – decide for yourself.
Every feature side by side – transparent and honest.
See for yourself how easy cashwerk is to use.
What does it really cost?
As of September 2026: list prices from the vendors' own pricing pages. Tax treatment differs by vendor.
Run it alongside your current solution – no risk.
Create a free account
Export contacts and companies from HubSpot as CSV and import them into cashwerk
Rebuild pipeline stages, invite your team and test in parallel for four weeks
Everything you need, seamlessly integrated into one platform.
HubSpot has established itself as the leading platform for inbound marketing and sales. For service providers who also have to deliver and bill after the deal, HubSpot ends exactly where the work begins – and gets more expensive with every additional Hub.
Many teams start with the free HubSpot CRM and realise after months that key functions are missing: time tracking, project management, GoBD-compliant invoices with XRechnung. The gaps are filled with extra tools – Harvest for time, Asana for projects, Lexware Office for invoices. The result is four logins, no continuous data basis and a software stack that quickly costs several hundred euros a month.
cashwerk solves this fundamentally differently. The platform combines CRM with contacts, companies and sales pipeline, project management with Kanban boards, time tracking with timer, GoBD-compliant invoices with XRechnung and ZUGFeRD, and the CASPER AI assistant. All modules interlock: a contact becomes a deal, the won deal becomes a quote, the quote becomes a project, and the tracked time moves onto the invoice as line items – no export, no double entry.
The pricing models differ fundamentally. HubSpot is free for up to 2 users; the Starter Customer Platform costs from €7/seat/month billed annually and from €10/seat/month billed monthly, Sales Hub Professional €90/seat/month plus a one-off €1,470 onboarding, and Marketing or Service Hub come on top. cashwerk is free for 1 user and costs €14/user/month (€12 annually) on Starter or €29 (€24 annually) on Business for teams. There is no onboarding fee, no contact tiers and no surcharges for projects, time or invoices.
For the DACH region there is one more point: cashwerk is hosted exclusively in EU data centres, invoices meet GoBD requirements and are created natively as XRechnung or ZUGFeRD – features HubSpot does not offer. Where your data is stored with HubSpot depends on account setup and region.
To be honest: for inbound marketing with campaigns, lead scoring and landing pages, HubSpot Marketing Hub is the stronger tool. Many cashwerk customers therefore run a lean marketing tool alongside it and connect it via n8n or webhook – sales, projects and billing run in cashwerk.
That depends on what you need beyond the CRM. If it's only about sales, Pipedrive (from €14/user/month) or Zoho CRM (free for up to 3 users) are closer. If you are looking for a system that keeps customer data, quotes, projects, time and GoBD-compliant invoices together, cashwerk is the better-fitting HubSpot alternative – free for 1 user, from €12 per user per month for teams, no onboarding fee.
In the CRM space, Pipedrive, Salesforce, Zoho CRM, CentralStationCRM and Microsoft Dynamics 365 are the best-known alternatives to HubSpot – all pure CRM or sales systems. If you need projects, time and invoices in one system alongside the CRM, cashwerk is the alternative that covers the whole flow instead of spreading it across several subscriptions. Hosted in the EU.
HubSpot is free for up to 2 users. The Starter Customer Platform costs from €7/seat/month billed annually and from €10/seat/month billed monthly, Sales Hub Professional €90/seat/month (annual) plus a one-off €1,470 onboarding, Enterprise from €150/seat plus €3,420 onboarding. cashwerk is free for 1 user; Starter costs €14/user/month (€12 annually), Business €29 (€24 annually), with no onboarding fee and with projects, time tracking and invoicing included. As of September 2026.
Yes, via CSV: export contacts and companies from HubSpot and load them into cashwerk via bulk import. Deals are created fresh in the pipeline; for larger data sets, support helps with the mapping.
cashwerk offers email templates, a support pipeline and automation via n8n workflows, webhooks and REST API. Campaign tools with lead scoring and landing pages like in HubSpot Marketing Hub are not included – for that we recommend a specialised tool that you connect via n8n.
On the free plan, up to 2,000 contacts and companies plus one sales pipeline with 20 deals. Starter and Business remove these freemium limits – pricing is based on users, not the number of contacts.
Like in HubSpot: a Kanban board with customizable stages, deal values and activities. The difference comes after closing – the won deal directly becomes the quote, the quote becomes the project and the project becomes the invoice.
In EU data centres, GDPR-compliant with a data processing agreement. Where your data is stored with HubSpot depends on account setup and region.
How cashwerk stacks up against other tools
Hosted in the EU, developed in Europe
Fully data protection compliant
Servers only in the EU
Records, audit logs and exports
Start for free. No credit card required. Parallel testing possible.