HubSpot Alternative: CRM & more for service providers
HubSpot is good for marketing. But what about projects and invoices?
cashwerk extends CRM with project management, time tracking, and invoices – perfect for German service providers. GDPR-compliant.
HubSpot
Typische Herausforderungen
- You need sophisticated marketing automation
- You already use the HubSpot ecosystem intensively
- You need detailed email marketing
- Your focus is on inbound marketing
cashwerk
Warum Unternehmen wechseln
- You need CRM + Projects + Invoices together
- You are a service provider with a focus on projects
- Time tracking and billing are important
- GDPR compliance and German hosting are mandatory
- You want enterprise features without enterprise prices
The honest comparison
Feature by feature – decide for yourself.
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When HubSpot is the better choice:
- You need sophisticated marketing automation
- You already use the HubSpot ecosystem intensively
- You need detailed email marketing
- Your focus is on inbound marketing
When cashwerk is the better choice:
- You need CRM + Projects + Invoices together
- You are a service provider with a focus on projects
- Time tracking and billing are important
- GDPR compliance and German hosting are mandatory
- You want enterprise features without enterprise prices
Software Insights
See for yourself how easy cashwerk is to use.
360° Kundenübersicht mit allen Interaktionen
Visual Kanban-Pipeline für Deals
Price Comparison
What does it really cost?
Switching to cashwerk
Start parallel to your current solution – risk-free.
Create a free account
Test for free in parallel & invite team
Create contacts manually or request support
Discover the cashwerk modules
Everything you need, seamlessly integrated into one platform.
Why Service Providers Switch from HubSpot to cashwerk
HubSpot has established itself as a leading platform for inbound marketing and sales. But for service providers who need more than just CRM, HubSpot quickly hits its limits – and gets expensive fast.
Many service providers start with HubSpot's free CRM and only realize after months that essential features like time tracking, project management, and compliant invoicing are missing. These gaps are then filled with expensive add-ons or additional tools: Harvest for time tracking, Asana for projects, separate invoicing software. The result? Five different logins, no unified data foundation, and a monthly software stack costing 500 to 1,000 euros.
cashwerk solves this problem fundamentally differently. As an all-in-one business platform, cashwerk combines CRM with contact management and sales pipeline, project management with Kanban boards and milestones, precise time tracking with timer functionality, compliant invoicing with XRechnung and ZUGFeRD support, and an AI assistant that works across all modules. Every module seamlessly connects: A customer contact flows through the pipeline into a project, tracked hours are automatically converted into invoices – no manual exports or double entry required.
A decisive advantage for the German market: cashwerk is fully GDPR-compliant and hosted exclusively on German servers. Unlike HubSpot, which as a US company is subject to the Cloud Act, all business data stays in Germany with cashwerk. Invoices natively meet GoBD requirements, and XRechnung and ZUGFeRD are supported by default – features that are simply not available in HubSpot.
The switch also makes financial sense: While a HubSpot Professional Hub for five users with CRM, Marketing, and Service quickly costs 500 to 1,000 euros per month, cashwerk offers all features – including project management, time tracking, and invoicing – from 395 euros per month for a team of five users. No hidden costs, no expensive onboarding fees, and no long-term contract commitments.
Common questions
Can I import my HubSpot contacts?
Currently, there is no automatic import. You can create new contacts directly in cashwerk or contact our support team for individual solutions.
Does cashwerk also have marketing automation?
cashwerk offers email templates and basic automation. For complex marketing automation, we recommend specialized tools.
Can I also manage large customer databases?
Yes, cashwerk is designed for unlimited contacts and companies. Enterprise customers manage thousands of contacts.
How does the sales pipeline work in cashwerk?
The universal pipeline system works like HubSpot: visual Kanban board with customizable stages, deal values, and activity tracking.
Your data is safe with us
Made in Germany
Developed & hosted in Germany
GDPR-compliant
Fully data protection compliant
Cloud Hosting DE
Servers only in Germany
ESG Certified
Sustainable & responsible
Ready to switch?
Start for free. No credit card required. Parallel testing possible.