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Salesforce is powerful – and needs an implementation project, an admin and budget. cashwerk starts in minutes and brings projects, time tracking and invoicing with it.
CRM with sales pipeline, quotes, project management, time tracking and GoBD-compliant invoices in one platform. Hosted in the EU, free for 1 user.
In short
cashwerk is a GDPR-compliant Salesforce alternative from Germany for SMEs and teams: CRM with contacts, companies and sales pipeline, plus quotes, project management, time tracking and GoBD-compliant invoices with XRechnung – no implementation project, free for 1 user, from €12 per user per month for teams. Salesforce Sales Cloud costs from €25/user/month (Starter Suite) through €100 (Pro Suite) to €195 (Core) and €395 (Advanced), usually plus consulting and customization. For corporations with their own admin team and thousands of users, Salesforce remains the reference; for teams that want CRM, projects and invoicing without overhead, cashwerk is the pragmatic choice.
A fair comparison names the other side's strengths first. Then you read where cashwerk works differently.
Common Challenges
Why Companies Switch
Six CRM options for mid-sized businesses – with regular list prices and an honest assessment of who they suit.
CRM plus quotes, projects, time and invoices – no implementation project
CRM with Marketing and Service Hubs
Enterprise CRM in the Microsoft ecosystem
Focused sales CRM
Low-cost CRM with a large suite
Simple CRM from Germany with flat-rate pricing
Prices: regular net list prices from the vendors' websites, as of September 2026. Promotional discounts not included.
Feature by feature – decide for yourself.
Every feature side by side – transparent and honest.
See for yourself how easy cashwerk is to use.
What does it really cost?
As of September 2026: list prices from the vendors' own pricing pages. Tax treatment differs by vendor.
Run it alongside your current solution – no risk.
Create a free account
Export accounts, contacts and opportunities from Salesforce as CSV and import them into cashwerk
Rebuild pipeline stages, invite your team and test alongside Salesforce
Everything you need, seamlessly integrated into one platform.
Salesforce dominates the enterprise CRM market. For German mid-sized businesses it is often oversized, expensive to run and hard to roll out without consultants – and it ends at sales, while project and invoice run elsewhere.
Salesforce is powerful, but rollout often takes months and needs consultants, customization and training. For teams with 5 to 100 users this means high costs, a long rollout and dependence on external experts. cashwerk offers CRM, quotes, project management, time tracking and invoicing in one platform – no implementation consultants, no months of configuration. You start in minutes.
The cost structure is the second major difference. Salesforce Sales Cloud starts at €25/user/month (Starter Suite), the Pro Suite costs €100, Core €195 and Advanced €395/user/month – plus implementation, training and add-ons that quickly reach five figures. cashwerk is free for 1 user and costs €14/user/month (€12 annually) on Starter or €29 (€24 annually) on Business for teams. No module puzzle, no consulting days, no surcharges for invoicing or projects.
Data protection and compliance: cashwerk is hosted exclusively in EU data centres, is GDPR-compliant and creates GoBD-compliant invoices with XRechnung and ZUGFeRD – an area Salesforce does not cover without additional products. Where your data is stored with Salesforce depends on region and contract configuration.
The third difference is the flow after closing. Salesforce ends at the won deal; project, time and invoice run in further systems. In cashwerk, the deal becomes the quote, the quote becomes the project with a Kanban board, and the tracked time lands on the invoice as line items. The CASPER AI assistant summarizes customer histories and writes drafts.
cashwerk does not replace Salesforce for corporations with thousands of users, a custom object model and Apex logic. For SMEs, agencies, consultancies and tech teams that want CRM, projects and invoicing without enterprise overhead, it is the pragmatic alternative: start today, productive immediately, one price per user.
For pure sales, Pipedrive (from €14/user/month) or HubSpot (free for up to 2 users) are the leaner Salesforce alternatives; if you stay in the Microsoft world, look at Dynamics 365 Sales. If project, time tracking and invoicing follow the deal, cashwerk is the better fit: the workflow doesn't break at a system switch, you don't need an implementation project, and for 1 user it's free.
The best-known alternatives to Salesforce are HubSpot, Microsoft Dynamics 365, Pipedrive, Zoho CRM and CentralStationCRM. The large ones are as demanding to roll out as Salesforce. cashwerk is ready to go without a consulting project and, alongside the CRM, brings quotes, projects, time tracking and GoBD-compliant invoices – hosted in the EU.
Salesforce Sales Cloud costs €25/user/month on the Starter Suite, €100 on the Pro Suite (annual only), €195 on Core and €395 on Advanced – implementation, training and add-ons come on top in practice. cashwerk is free for 1 user; Starter costs €14/user/month (€12 annually), Business €29 (€24 annually), with no consulting or onboarding fee. All prices net, as of September 2026.
You export accounts, contacts and opportunities from Salesforce as CSV reports and import them into cashwerk via bulk import. Custom objects and automations need to be rethought – usually easier than expected. For larger migrations, support guides you through the mapping.
cashwerk offers contacts, companies, multiple pipelines, deal values, activities, reports, a granular role system and a REST API – but deliberately does without a low-code platform with custom objects. For teams of up to 100 users this is usually enough, and you configure it yourself instead of with consultants.
No. cashwerk is built so you can start directly: create an account, invite your team, adjust the pipeline. Support helps with questions – without daily rates.
Exclusively in EU data centres, GDPR-compliant with a data processing agreement.
Yes: pipelines and stages, roles and permissions, quote and invoice templates, plus automations via n8n, webhooks and REST API – without programming and without an IT project.
cashwerk is all-in-one: CRM, projects, time tracking and invoicing are natively connected. Externally there are REST API, webhooks, OAuth apps, n8n nodes as well as integrations with sevDesk, Lexware and DATEV export.
For mid-sized businesses, yes: EU data residency, GDPR, granular role system, team management, audit-ready GoBD documents. An SLA is available on the Enterprise plan. cashwerk is deliberately not a corporate platform with thousands of users and a custom object model.
How cashwerk stacks up against other tools
Hosted in the EU, developed in Europe
Fully data protection compliant
Servers only in the EU
Records, audit logs and exports
Start for free. No credit card required. Parallel testing possible.